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Frequently Asked Questions
What is a Museum? In the last 30 years, museums have become much broader in the
scope of their collections and interpretation. The American Association of
Museum’s Code of Ethics for Museums says the common denominator
for museums is that these institutions make a “unique contribution
to the public by collecting, preserving, and interpreting the things of this
world….Their numbers include both governmental and private museums
of anthropology, art history and natural history, aquariums, arboreta, art
centers, botanical gardens, children’s museums, historic sites, nature
centers, planetariums, science and technology centers and zoos.” Museums
can be single or multi-disciplinary, for example, a zoological park
can also maintain art, botanical, library, and research collections.
There are 15,500-16,000 museums in the United States. This
figure is based on two surveys – one done by the National Conference
of State Museum Associations in 1998, and the other conducted by the Institute
of Museum of Library Services in 2003. As of January 2005, 756 institutions
in the United States have been accredited by the AAM.
Credits for the following statistics go to: Accreditation
Program Annual Statistics At-A-Glance ,
January 2005, American Association of Museums, Washington, DC, 2003 Museum
Financial Information, by Elizabeth M.Merritt.
ed., Washington, DC: American Association of Museums, 2003
Budget
40% of accredited museums have budgets of less than $1,000,000
30% between
$1,000,001 - $3 million
9% between $3,000,001 and $5 million
21% annual budgets over $5 million
Staffing
48% of accredited museums have less than 15 employed
staff
20% have16-30 staff
9% employ 31-50 staff
13% have 51-100 staff
13% employ 101 or more staff
Accreditation by type of museum
42% of accredited museums are art museums/centers
27% history museums
7% historic houses/sites
7% history/natural history/anthropology museums
4% science/technology
museum/center (including planetariums)
3% botanical gardens/arboreta/nature
centers
2% zoological parks and aquariums
2% specialized museums
1% children’s/youth museums.
Of the 15,500 – 16,000 museums in
the United States:
28% are history/natural history/anthropology museums
23% art museums/centers
12% historic houses/sites
11% general (multi-disciplinary) museums
11% specialized museums (e.g.
aviation, railroad, music)
4% science/technology museum/center (includes
planetariums)
3% children’s/youth museums
3% zoological parks
2% arboretum /botanical gardens
2% nature centers
Less than 1% aquariums
What is museum accreditation? Museum accreditation is both a process and certification. According
to the AAM, “Museum accreditation is a widely recognized seal of approval
that brings national recognition to a museum for its commitment to excellence,
accountability, high professional standards, and continued institutional
improvement.” Accreditation is acknowledgement by one’s peers
that your museum consistently performs at the highest standards possible
within your field(s).
To achieve accreditation, museums must commit staff, time and
resources to successfully complete reviews, necessary improvements, and “housekeeping” chores.
Who can apply for museum accreditation? Any
American institution that meets the accepted definition
of a museum can apply for accreditation with the American Association
of Museums. This includes:
both governmental and private museums of anthropology,
art history and natural history, aquariums, arboreta, art centers, botanical
gardens, children’s museums, historic sites, nature centers, planetariums,
science and technology centers and zoos.” Museums can be single or multi-disciplinary,
for example, a zoological park can also maintain art, botanical, library, and
research collections.
What are the benefits? Excellence
• Credibility • Mission • Management • Operations
1.
Accreditation is the nationally recognized measure of accountability
and excellence for museums in America.
2. Accreditation enhances institutional credibility:
It
puts your institution on a par with every other accredited museum
in America.
It improves staff, peer, public and
donor perceptions
It makes you more competitive for
new staff, exhibits, resources and funding.
3. Accreditation requires a complete and
clear mission and up-to-date
supporting documentation.
4. Accreditation strengthens management:
It requires
institutional commitment and teamwork
It requires a complete review of management policies and procedures.
It improves and clarifies staff,
board, volunteer and collaborator relationships.
5. Accreditation strengthens operations:
It mandates a complete review of facilities and often leads to necessary
improvements.
How do I know my institution
is ready? The AAM now has
a “pre-application” for institutions
wanting to apply for accreditation. This 15-page document helps the AAM
and the applicant gauge the institution’s readiness.
Can I do this myself? Yes.
Applicants should have
a designated Project Manager, who can keep the institution
and resources on track to a timely and successful accreditation.
Accreditation requires the dedication of your staff, board,
volunteers and resources. Keep in mind that the road to museum accreditation
is long and often requires “detours.” Most institutions
are not ready to enter into the formal, final phase, and need to
complete preparatory work before applying. And, once the applicant
enters into the formal year-long Accreditation Self-Study phase,
the institution must successfully complete all of the work required
within the 12 months allotted.
How long does it take?
A successful accreditation application
is thoughtfully planned, rigorous and time-consuming. Each
institution is unique, and the time varies with
each applicant,
however, it generally takes 3-4 years to fully complete the process.
What
are the costs? The AAM’s “per-application” must
be submitted with a $400 non-refundable fee.…lots more work!
How
do we apply? The
AAM’s 15-page “pre-application” can
be downloaded, filled out and submitted anytime, however, they
are only reviewed twice a year. The closing dates for receiving
the application are usually in mid-June and mid-December.
How often
must we be re-accredited? Once accredited,
museums undergo and complete equally rigorous subsequent
reviews every 10 years. However, at this point the process
is a bid easier, as most of the building blocks are already
in place. Institutions generally find this re-accreditation
process beneficial in keeping operations and management policies
up to date.
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